Wednesday, 17 March 2010

Audience feeback



This is Rosie's feedback for our film. In response to what she said, In regard to her critisism of the 'trip' looking stage, we realised this when we had put the film together and were unable to re-shoot it. As the actor, i was also reluctant to fall over properly, so i take full blame for it not looking at its best!

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I also posted a link of facebook to our final cut of 'Blackout'. I got a mix of positive and negative respones including...

'Maybe that the music cuts could be slightly more blurry rather than cut offs to make it a smoother transition?' - quoted by Sian Angell age 20.

In response to this critisism, the reasoning behind the sharp cuts was to create a stronger differentiation between the two scenes.

Another positive response was.. 'your acting was superb sophie' - Jess Smith age 16.

The final negative response i recieved was.. 'On The Contrary, I Believe The Quick Transitions Grab your Attention, Especially The 1st one Although A Black Fade In Would Of Been Useful, Could Of Done A Slower Transition Out To Establish The Difference Between The Fast Pace Of the Club To Solitude Of The Woods! Could Of Pottentialy Had More Of A Build Up 2wards The Whole Drink Being Spiked Etc! Builds More Of A Storyline! Also Some Shorts Were Good i.e The 360 Handheld Shot Around You However It Pottentially Drags Out A Bit 2 Long!' -Jack Thomas age 20

We could have had more of a build up towards the drink being spiked, but considering we only had two minutes of film to prouduce, we had to keep the film moving so we could show everything we wanted in the time we had. I agree with the 360 shot around Rose being a little too long, but this is one of our main shots, and tells alot about the story of how Rose is so confused to where she is, so we figured it should be a longer shot than most of the others.

Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?

I feel I have learnt a lot since our preliminary task in terms of organisation, and wanting the best quality end finish we possibly could achieve. In our preliminary, we only drew a storyboard, which we didn’t really keep too, and filmed it straight away with not much thought going into it. Whereas this time round, we drew our story board, then developed it into a digital story board, thought about potential shots and then filmed it. We found ourselves being very picky with our shots. For example, we filmed in the woods on a very cold and rainy day, which made everything very muddy and unpleasant. I had to play the part of Rose who was dressed in a short dress with no coat on, in minus temperatures, and I was not happy. But we had to act professional, and every time we shot a scene, and we decided it wasn’t good enough, we would re-shoot until we had exactly what we wanted. Everyone was freezing cold but we wanted the best we could possibly achieve. As we had to do this in our free time, we found it hard to arrange a certain day to film, because it would always turn out one of use would be busy, so this was one of the things we could improve on in the future; to organise specific days in advance, or even stick directly to our shooting schedule.

We also found ourselves taking on board criticisms from other people, and amending things over and over to get the best we could. For example we found the credits hard to place because we had decided to show them over the film as it played, so we found ourselves moving them about over and over until they fitted somewhere where it looked right.

What have you learnt about technologies from the process of constructing this product?

I have learnt a lot about using imovie since we started making our film. Before, I had never even been onto the editing suite, so by having to use the programme for my media coursework took a lot of time learning and getting used too. We used the method of trial and error to get us through editing our film, so we found ourselves pressing “edit, undo” many of times. Firstly, we cut the film to how we wanted it, and then we added transitions and extra effects such as soft focus in our flashbacks to the rave Rose was at so it would look like it was vague memories flooding back to her. Lastly we added the music. Because we used two different songs; a song from the Prodigy for the flashback scenes and ‘Closer’ by the Kings of Leon for the scenes in the woods, we found it difficult to stop and start them so they wouldn’t run over each other. Trial and error of cutting the scenes here and there made this even more difficult, because every time we changed the sequence of the film, the music would then be out of time with the film. So we found ourselves constantly re- applying the music. By the end of it, I was confident with how imovie works and how to cut, edit and add effects into our film.

When we were filming the actual thing, we found the use of the video camera very easy to use. It was very basic and easy to just stop and start as we were filming. We decided not to use the zoom because we had been advised it would look unprofessional because the camera wasn’t brilliant, and if we had of zoomed, it may have looked a little like a home video. When we came to editing it, we were pleased we had just filmed it with no effects because now we had lots to work with on imovie to make it as good as we possibly could have. An example of a shot sequence we used, was where Rose was stood up, stumbling around and the camera was shooting her from a tree (a high angle shot), then it cut to a close up of her ripped tights, and then cut back to her stumbling around again. We thought this looked good because it showed how much of a state she was in physically and mentally, and then showed her tights which were ripped, which was evidence of how she got taken there and why.
( the close up of the ripped tights)

How did you attract/ address your audience?

We like to think we attract our audience by confusion and the idea of wanting to find out whom or what bought Rose to the woods. At first, we decided to shoot an over the shoulder shot of Rose, so you could see the man’s figure. We then figured it would be more exciting for the audience if they didn’t know what was watching her, so we decided to cut this shot out; not revealing the person’s identity. Hopefully this will make the audience want to carry on watching the film.
We also use a number of point of view shots, including one when Rose is lying on the floor when she wakes up, and she looks up at the trees, and around the woods to show she is trying to figure out where she is. This works well because it lets the audience in on how the character is feeling and their emotional state. For example, we jolt the camera when she is looking to see where she is, the audience can tell she is feeling scared and vulnerable.
As our target audience is the younger generation of the population, we use a dance song from the Prodigy, in our rave scene. The audience will be able to relate to this song because it is a well known and successful. We chose ‘Closer’, by the Kings of Leon because it is quite a chilling song, and is also from a popular band, which the younger generation know a lot about. Another factor of our target audience being on the younger end of the scale is the age of Rose and her appearance. The clothes she is wearing are of modern and vibrant colours, which is how young adults dress when they go out clubbing. Also, Rose being the age she is, a lot of older teenagers can relate to her situation of being bought up in a strict family who don’t really allow time for socialising and things that normal 19 year olds aspire to do (party). It could also be a hit with a younger audience also, because they aspire to the lifestyle of older teenagers. We would then have to think about maybe the negative effects of younger audiences watching it though, because it might influence them to drink ect…
When we showed our first draft of the film to the rest of our class, we asked them to give us feedback on what they thought was good and what they thought needed improving. We decided this would be helpful because our fellow students were of the ages of 16, 17 and 18. This was perfect because they were in the group of our target audience. Some positive feedback we had included: “point of view shots are very effective”, “good use of flashbacks and music ties in well”
(flashback printscreen)

and “good continuity”. We were pleased with these points because this shows it became clear to the audience why we used flashbacks. Some negative comments we received were as follows.. “More distressed central character”, “needs a steadier camera” and “Not sure if music with lyrics helps tell the story or is a distraction, makes me think of a music video”. We did find these helpful, but came to the conclusion that most of the criticisms were from our teacher, who is a little older and mature than maybe the people in our target audience. For example, “needs a steadier camera” wasn’t necessary for our film in particular because the whole idea was that the shots that were taken of Rose were from the predator’s point of view, and needed to look sketchy, so there was no need for a steady camera. ‘ the unsteady camera looked good because it showed how somebody was following her and making her feel scared and confused’ – quoted by my sister, aged 15.

Who would be the audience for your media product?

We have decided the target age group for our film would be between the ages of 15 and 30. People over the age of 30 may be interested, but we figured because it was about drink, drugs and teenager rebalances, the older generation may not be interested in this. We also did some research, looking at surveys taken out to see the age range of people going to see horror/thrillers at the certificate of 18, such as ‘SAW’, ‘28 days later’ and ‘The Grudge’, the results came out at 18-30 year olds watching these films. We also did some research on the internet to see how we could certify our film, either to be a 12 or a 15. Personally, I would have thought it should have been a 12, but due to drug use, this pushed it up to be an automatic 15. Although the first 2 minutes of our film has no speech, or actual abuse which is shown in the first 2 minutes of the film, this will come later on in the film, so the audience may be slightly confused to begin with to why it is a 15, but I would presume they’d read the reviews and know the films content, so this wouldn’t be an issue.

What kind of media institution might distribute your media product and why?

I don’t think our film would meet Hollywood institution’s expectations, so I doubt very much they would be interested in our film. This is because most Hollywood films have hundreds of thousands of pounds spent on set design, and film equipment to make their film, so I don’t think we would be up to their high standards on that front. I think it would suit a channel 4 movie because it would be a budget film and quite reasonable to make. For example there is no extravagant setting, special effects or costume, so could maybe be a Cult movie, with a small target audience, which would hopefully make cinema and DVD releases. On the other hand, if a big production company liked the basic storyline of our film, for example, ‘Twisted pictures production company’, who made films such as ‘Saw’ and ‘Mothers day’, decided to distribute our film, they could put money into developing our set and special effects and make it into a big time film, like most of the horror films they have created.

How does your media product represent particular social groups?

Our film is in the horror/ thriller genre so can be aimed at any age category. It is ideally aimed at the younger adults between the age of 15 and 30, because there is a lot of action, drink and drug use, and wouldn’t be suitable for anyone under the age of 15 and maybe wouldn’t be of interest to the more mature adults. This is because they may have less of a vivid imagination, and are less knowledgeable of today’s youth culture of partying, drink and drugs. ‘Blackout’ is about a 19 year old girl who gets abducted from a night out of which she cannot remember and finds herself in the middle of the woods the next morning, having no memory of how or why she is there. It turns out her drink was spiked, and a man took advantage of her whilst she was under the influence of drugs. This could represent the tragedy we have in this day and age of young girls being unaware of the dangers of binge drinking and getting into states where they cannot fend for themselves, resulting in events where they are abducted and abused, like in ‘Blackout’. In recent news, Melanie Hall’s body was found on the side of the road from when she went on a night out with her friends, just over ten years ago. She was obviously abducted, with reasons that are still unfound. But it could be the same situation as the character from our film was in. She may have got her drink spiked, and things turned out for the worse. From knowing about the whole film and the whole story line, Rose is from a wealthy and well balanced background, where her parents give her the best of everything, including a private education and expensive luxuries. She has led quite a sheltered life, thanks to her parents. At the age of 19, she decided to rebel against her parents wishes of studying constantly and not drinking or going to clubs because they disapprove. She found a new group of friends, who were bought up differently to herself in working class families; who then influenced her to attend a local rave on the night of her attack. This shows the audience the issue of rebelling against parents wishes, and that sometimes a little freedom is what is needed for a ‘balanced’ upbringing. You can also tell she is from a higher class family and background because of what she is wearing. She has on a purple dress, which is embroided with sequins, and she is wearing high heeled shoes. Her hair and makeup are also done to perfection. In the club scene, you can see the others there are not dressed as smartly, and they are a lower class status. For example one of her friends is wearing a hooded jumper at what is supposed to be a rave. Stereotypically, when people go out to a nightclub, they do not wear casual wear, they wear something more formal. Also, it could prove that Rose is hanging around with ‘hoodies’, who are stereotypically thought to be of lower class, and ‘rough’. I think we have decided to portray upper middle class families in a negative way, because the film shows, although they may have money to help their children get the best things and education out of life, it needs to be balanced with a social life and fun time with friends.

In what way does your media product use, develop or challenge forms and conventions of real media products?

We were initially inspired by the opening episode of ‘Lost’, that we had watched in class. It showed how the main character woke up in the middle of the forest, unable to recollect why or how he got there. For example, we used a close up shot of my face when I was lead on the floor.This would make the viewer empathise with Rose, because it shows the detail of how disorientated and upset she is. (see screenshot below)



This helped us out with types of shots to use and how to do them. Although we were worried that people may think we had copied the whole of the opening scene of ‘Lost’, when actually we had thought about a girl waking up in the woods a little before we had watched the episode. As we wanted our film to be a thriller/ mild horror, we also decided to take ideas from a few horror films. For example we watched the opening scene to ‘Halloween’ which was inspiring because they played their opening credits over the top of the film, and this is what we decided to do. I believe it was most effective in 'Halloween' because whilst there are close up shots of the pumpkin, the credits are playing next to the pumpkin, in a transition, and then goes back to the shots of filming inside of the house.

Our final cut of 'Blackout'

Feedback..

The +'s

"P.O.V. shots are very effective"

"Good flow with the music"

"Good effects, sound and acting"

"Good music, continuity, edits and story"

"Really good camera shots and acting"

"Good choice of music, contrast with flash backs and good combination with filming"


The -'s

"The transitions need to be longer, between the flash backs"

"Needs a close up before the second to last flash back of her face"

"Music should stop when she's running away"

"Close up needs to be redone"

"More distressed central character! Smeared mascara etc."

"Needs steadier camera"

"Should have more people at the party"

"Slipping the drug could be better"

"More diagetic sound and suspencse needed"

"Not sure if music with lyrics helps tell the story or is a distraction, makes me think of a music video."


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We took on board what was said in our feedback session, even though most of them were negatives, we were glad people pointed them out so we could talk as a group how we could deal with the problems and if it was worth changing what they had pointed out.

We have decided to re-shoot a couple of things and add in a few more shots. For example we have decided to add a couple of close up shots of my ripped tights, and my smudged make-up to really emphasise how much Rose has gone through and how much distress she is in.

However, we decided to disgard some of the critisms because we found them unnessicary. For example, we believed the music did not make it look like a music video, because the whole idea was not having dialouge to enhance the mood of confusion. The lyrics in the music just helped tell the story of what was happening in the scene.

Copyright Music

Because both the songs we have chosen are copyrighted, we needed to write to each of the copyright departments to ask for permission to use their songs. We needed to state this wasd only going to be shown to our examiner and our teacher.

To use the Kings of Leons song, we had to contact sony, and becky emailed them this..

Dear Sir/Madam,
I am writing to ask if i would be able to use Kings Of Leon's track Closer in a media project that i am doing at school. This track would be used for educational purposes only and will be completely non-profitable.
Yours sincerly,
Becky Morrish

To use the Prodigy track, we had to contact XL records to gain permission..


Music choice

It took us a while to choose what music to have in our film.. We decided we wanted something mellow, but with a beat at the same time for the wood scene. We came up with a few ideas before making our final decision. These included.. Said It All - by Take That Change - by Daniel Merriweather Closer - by kings of leon Sing - by Travis Before the worst - by the script Use somebody - by the Kings of Leon We played each and every one of these songs over our film, to see which one worked the best. Finally we chose 'Closer'by Kings of Leon because the beggining has no lyrics, and has quite a creepy rythm about it, which is exactly what we wanted. It fits the action and mood perfectly! for our rave scene, we had to make a decision between... Tarantula - by Pendulum & Warriors Dance - by the Prodigy Finally, we chose to use 'Warriors Dance' by the Prodigy because it fitted in the best with the dance scene.



Production Log

26th January..

We have got all of our planning done by now, so this was our first day of shooting. It went fairly well, we got all the shots we needed, but checked over our footage on the computer at school, and realised we need to make another day where we have to do some re-shooting. Because it was the middle of the winter, we were all freezing, especially me in my little dress with no coat! We discussed we should of thought about the reality of the setting before, but I will have to grin and bear it and act professional, to get the best grades as possible!

29th January..

We were unable to film our flashback scenes today, due to failing to book out the drama studio for our rave scenes. So to make do with our time, we editing and cut some of the shots we took on the 26th in the woods. This is when we realised we needed to desperatley go back down to the woods the reshoot a couple of things.

31st January..

We had a full day of filming today and we all agreed it went very well! We did what we had to do, without and moaning or disagreements, and stuck to our story board which helped us shoot things quicker. Because the woods is a difficult place to film in, we did come across some problems. For example, when i had to lye down for the shot when i was on the floor, it was really muddy and i wasnt too happy about lying in it! So we decided to get a black plastic bag so i could lye on it and not get my clothes dirty. The only problem with this is that it was hard to hide the bag from the camera. But we got there in the end!
One of the shots we had on our story board also shocked us a little. We believed the pan around my body wouldnt work because we didnt have the right machinary to carry it out. But we tried it With steve walking round me with the camera held in his hand in a 360 degree circle. We used an effect on the camera that made it slightly blurry, and it worked a treat! We were really pleased that the simplest of actions (holding the camera in your hand) could work so well!
We decided that the shot of me tripping over had to be re-shot because it looked very unrealistic, and decided next time i would have to grin and bear the pain and just trip over for real.

1st - 3rd Febuary

Today we edited the material we had. We still didnt have the flashback scene so it was quite hard to work with, and we still needed to do some re-shooting of some scenes in the woods.

8th Febuary

Today, we decided to film our flashback scenes in the drama studio. We did this in our lunch time, and got some of our friends in the 6th form to participate as other members in the nightclub. This went suprisingly well and got it done quite quickly! We found the drama studio useful because of the different types of lighting that was availbile. We didnt need to re-shoot anything in the future so we were very pleased with the end result :)

17th Febuary

We had planned to re-shoot some scenes in the woods today, but unfortunatley, the weather had turned against us, and were unable to do the re- shooting. This is a draw back to filming in the outside! We should of thought of this set back when we were planning in the early stage, but now we would just have to wait for the weather to brighten up.

23rd Febuary

Well we were on standby all this week but no such luck with the weather up until now! It was still really cold and rainy, but we had to make do as time was running out before the final deadline! Our re-shoot went fairly well, we got the close up shots we wanted and had everything for our final cut!

Our shooting schedule




We found it difficult to follow this shooting schedule because although we arranged to meet on these days, on a few occasions one or more out of the 4 of us had something on, and couldnt make the days. So we ended up having a lot less days to film on, limiting the time we had to make our film.

Our first Story Boards

At first, we drew up our initial ideas onto a story board, so we could evaluate them and decide what we could change and what we could keep. This was then followed by the Digital story board...








We didnt really stick to this story board at all, because it wasnt detailed enough and our drawings werent accurate enough to understand and create a shot from it. Although, we kept the initial story line from it, just changed a few shots.

Shot List

Shot List

•Panning establishing shot of the woods with actress in the shot.
•Long shot of actress led on the wood floor.
•Close up of actresses face establishing she is ‘passed out’.
•Flashback long shot of a party scene.
•Close up of actresses face as she wakes up.
•Three point of view shots taken as actress gets up, filmed as if she is on drugs.
•Medium shot of actress looking around to see if she can see anyone.
•360 degree pan around actress shot from a high angle.
•Medium shot of actress looking around.
•Reverse shot of actress looking around.
•Flashback long shot of actress dancing with friends at the party.
•Close up of the drink being spiked.
•Point of view shot of actress looking around the woods.
•Reverse shot of actress as she begins to run.
•Long panning shot of actress as she runs past, filmed from a tree to give a high angle.
•Flashback medium shot of actress drinking with friends after her drink has been spiked.
•Flashback medium shot of actress feeling the effects of the drugs.
•Close up of glass falling and rolling on the table.
•Medium shot of glass falling off the table and smashing.
•Close up of actress tripping over.
•Long shot of actress tripping over.
•Blackout.

Initial Idea's

Genre: Thriller/ horror.

We decided to make a film which was a thriller/ horror because we believed it would appeal to any target audience, so more people would want to watch it. Also we thought to make a horror film, we would have a wider range of shots that would could use so it would able us to fufil our best potential and get us the best grades we could.

Character: Rose Kensington - 19 year old girl

We chose our character to be a 19 year old girl, because in the news latley, it has been a hot topic about teenage girls going to parties and getting drunk, and then having something bad happen to them. For example, rape/asult/ being kidnapped. So we thought it would be appropriate to use a girl of this age. Also we believed it could send out a message to our viewers and even a valuble lesson of being aware of your drink at all times when you are out.

Setting : Woods & a nightclub

We have chosen to set it in these two places because when a girl is out partying, she would most likely be in a nightclub. We also chose for it to be set in the woods because we thought it was the most effective place to wake up and have no clue to where you are or how you got there. The woods can be dark and dawnting and will emphasise the characters vunerability.

Sound: No dialouge, just music

We have chosen to have the opening of our film without dialouge because there is only one character on set and we want the audience to use their own imagination and feel the mood of confusion and vunerability. We have decided to play two different tracks of music for each of the club scene and the woods scene to play over our footage. We believe this will attract the audience's attention more so, than if we had dialouge.