Who would be the audience for your media product?

We have decided the target age group for our film would be between the ages of 15 and 30. People over the age of 30 may be interested, but we figured because it was about drink, drugs and teenager rebalances, the older generation may not be interested in this. We also did some research, looking at surveys taken out to see the age range of people going to see horror/thrillers at the certificate of 18, such as ‘SAW’, ‘28 days later’ and ‘The Grudge’, the results came out at 18-30 year olds watching these films. We also did some research on the internet to see how we could certify our film, either to be a 12 or a 15. Personally, I would have thought it should have been a 12, but due to drug use, this pushed it up to be an automatic 15. Although the first 2 minutes of our film has no speech, or actual abuse which is shown in the first 2 minutes of the film, this will come later on in the film, so the audience may be slightly confused to begin with to why it is a 15, but I would presume they’d read the reviews and know the films content, so this wouldn’t be an issue.